After 22 years of Google, and billions of web pages created since then, it can be tricky (even using well thought out keyword research) to rank in the top 100 results in Google; never mind on the front page.
Imagine a keyphrase like ‘Fitbit Charge 4’, a search for the latest Fitbit. There are 33 million results (Google indexed web pages)! But, in the last month there were only 1300 searches (in the UK). The chances of you ranking for that search term are pretty slim.
So we can use this data, and an analysis of the sites that rank, to find keywords that are much more likely to rank in Google, that is, potential customers will find you when they do a search.
By the way, being at number 1 in Google results generally gets twice the traffic of number 2!
How We Get Ranked in Google?
Instead of going after the big ones, the search-terms that everyone wants, we take the ‘small wins’ approach.
Finding keyword search-terms that have a small ‘results’ to ‘searches’ ratio, we then check the results on the front page and look at the websites that hold the top 10 spots. If there is anyone on the front page with a domain authority like ours, we have a chance.
We then write a blog or post an event which is optimised for that search-term, optimise some images for it and do some work on the back-end.
Becoming an Authority in your Niche
So we’ve got you ranked for ‘pecan pie’ or whatever and we celebrate the win. You point out that there are only 70 people searching that term every month, and at #7 you only expect 4 visitors. You’re deflated.
Two amazing things have happened.
- You have 4 visitors who are actually interested in what you have to say about pecan pie. These people are very likely to read what you have to say and therefore much more likely to engage with you.
- You are becoming an authority in you niche and will therefore be ranked quicker and higher when you publish your post on ‘loganberry pie’. You build this authority and soon you’ll increase your Domain Authority and be able to rank for the bigger keywords.
Small wins and a long-term strategy will get you there.
Vulnerable Keyword Research
- You specify your niche
- I’ll give you 10 keywords/keyphrases that you are likely to rank for
Optimised Blog Post – existing customers only
- 1000 words (or specify)
- Keyword optimised
- Grammar checked
- Plagiarism checked
- Posted to your website with images (provided by you)