This blog explains how to input the necessary text, image, event details and Paypal event details to create an event. If you are not using the Paypal Event option, skip to Part 2.

1. Creating a Paypal Event

Paypal Event

Firstly, create an event in Paypal Events in the dashboard.

Select New and create the event.

A Paypal Event will allow you to take payments direct through Paypal.

As a trusted method of paying for goods, customers will have confidence, and they’ll be able to pay by credit cards.

We can also take subscription payments when we need customers to pay monthly recurring payments.

Enter the Title.

Select Show Title.

Change the Button Size to ‘Pay now with credit cards’

Fill in the Name, Price, Quanitity and Description details to show up in the event.

Save the Paypal Event.

Copy the ‘Shortcode’ for the event!

Payments will go to your Paypal account and show up in the Paypal Events – Orders tab (in the dashboard).

2. Creating the Event

Select the Posts tab in the dashboard.

Clone the ‘Template‘ event by clicking on ‘Clone’ underneath the event name in the list.

Cloning this event each time will give every event that you create the same format. It will also make sure you enter the correct details for the event, outlined below.

Firstly, if you’re using the Paypal plugin, paste the Paypal shortcode into the box at the bottom of the post.

Replace the Featured Image in the right-hand bar, this should ideally be 1200×600 pixels (I’ve optimised some photos in your Media to this size) so that when it appears at the top of the event the whole photo shows. Poor resolution images look pixelated!

The main feature of the image should be in the centre of the picture so that when it shows in Facebook as a link this bit is prominent.

Change the title of the event. This should include a key term that people will search for in Google and tell the customer what the event offers. If you want guidance on choosing keywords that work please get in touch, or have a look at my Support Products.

Replace the event brief, at the top of the event page with a hook that will make the reader want to read more. This should include the keyword of the event in the first sentence.

Change the photo in the event with another showing a feature of the event.

Replace the bullet points with relevant to the event.

Change the event details accordingly, making sure that there are keywords in it relating to what you’ll be doing on the day and features along the route.

Amend the date, location and price details (if relevant).

* Change the URL Slug to your ‘keyword’ for your event, placing a hyphen-between-words.

Save your event and check it in your Events-Blog page.